Personalization variables and merge tags

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Sonity supports template variables to personalize messages per contact.

Common variables

1. {firstname}
2. {lastname}
3. {company}
4. {position}

Variables are replaced with contact data at send time.

Example

Template:

Hi {firstname}, I saw your work at {company}.

Rendered output:

Hi Grace, I saw your work at Acme Labs.

Best practices

1. Keep fallback messages for missing data cases.
2. Do not overuse variables in one message.
3. Preview templates before launching campaigns.
4. Keep tone natural and concise.