How to read and act on analytics

Estimated reading time: 6 minutes.

Analytics tell you whether your campaign is healthy and where to improve.

Key metrics to monitor

1. Connection acceptance rate.
2. Reply rate.
3. Step completion rate.
4. Error or fallback usage rate.

How to act on low performance

1. Low acceptance rate: Improve targeting and connection message quality.
2. Low reply rate: Refine message relevance and CTA clarity.
3. Low completion rate: Reduce delays that are too long or remove friction in the sequence.
4. High fallback usage: Fix missing personalization fields in contacts.

Review cadence

Check campaign performance daily during the first week, then move to a weekly optimization cycle.

For event-level analysis, review Campaign metrics.