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Campaign Lifecycle

Create a schedule posts campaign

A campaign in Sonity follows a structured lifecycle, from planning your outreach to scaling what works.

Understanding this lifecycle helps you build more effective campaigns and continuously improve results.

Overview​

Every campaign moves through the following stages:

Plan -> Build -> Launch -> Engagement -> Optimization -> Completion -> Repeat / Scale

This is not a one-time process. It is a loop. Each campaign teaches you something you can apply to the next.

1. Plan​

This is where your campaign begins.

Define:

  • Your target audience (for example founders, recruiters, developers)
  • Your goal (lead generation, hiring, networking)
  • Your messaging angle

A strong plan sets the foundation for everything that follows.

2. Build​

Create your campaign inside Sonity.

This includes:

  • Importing contacts (search, CSV, profile URLs)
  • Defining your sequence:
    • Connection request
    • Message
    • Follow-ups
  • Setting delays and timing between actions

This step turns your idea into an automated workflow.

3. Launch​

Activate your campaign.

Once launched:

  • Connection requests are sent automatically
  • Messages follow based on your defined sequence
  • Activity runs within safe daily limits

At this stage, your campaign is live and running.

4. Engagement​

This is where real interactions happen.

Your contacts may:

  • Accept your connection request
  • Reply to your messages
  • Ignore the outreach

You may need to:

  • Respond to replies
  • Qualify leads
  • Move conversations forward

This stage directly impacts your results.

5. Optimization​

Review and improve your campaign performance.

Monitor:

  • Acceptance rate
  • Reply rate
  • Drop-off points in your sequence

Adjust:

  • Messaging content
  • Target audience
  • Timing between steps

Optimization is what turns an average campaign into a high-performing one.

6. Completion​

A campaign reaches completion when:

  • All contacts have been processed
  • You manually stop or pause it
  • Your goal has been achieved

At this point, you can evaluate results and prepare for the next iteration.

7. Repeat / Scale​

Use what you have learned to improve and expand.

You can:

  • Duplicate and refine successful campaigns
  • Target new audiences
  • Run multiple campaigns simultaneously

Scaling allows you to grow outreach while maintaining performance.

Key Takeaway​

Campaigns are not static. They are iterative systems.

The most successful users continuously:

  • Learn from results
  • Improve their approach
  • Run better campaigns over time