What campaign type should I use?

Estimated reading time: 4 minutes.

Use this guide to choose the right campaign quickly.

Campaign Type	Best For	Recommended For
Connector Campaign	Sending connection requests to new prospects	Outbound prospecting and list growth
InMail Campaign	Reaching prospects you are not connected to	Premium users targeting specific decision-makers
Messenger Campaign	Messaging existing connections	Follow-ups and nurture sequences
Flow Campaign	Multi-step outreach journeys	Teams running structured, longer funnels
Auto Accept Campaign	Automatically accepting incoming requests	Users receiving high request volumes
Schedule Post Campaign	Publishing content on a schedule	Personal branding and engagement consistency

Quick decision rules

1. If you need new connections, start with Connector Campaign.
2. If you already have connections, use Messenger Campaign.
3. If you need to reach non-connections directly, use InMail Campaign.
4. If your outreach needs several stages, use Flow Campaign.
5. If your goal is content cadence, use Schedule Post Campaign.

Recommended first setup

For most new users:

1. Start with Connector Campaign.
2. Add contacts from LinkedIn search or CSV import.
3. Configure connection + follow-up steps.
4. Monitor performance from campaign reports.